New Technologies = New Competencies? Prospects for Staff Development in the Cultural Sector
MNK The Main Building
al. 3 Maja 1
12.05.2026
Tuesday 10 a.m. - 3:30 p.m.
Tuesday 10 a.m. - 3:30 p.m.
The National Museum in Krakow is a partner in the Erasmus+ project Innovative Professional Skills for Advanced Museum Communication and Education (Musedu+). The project is conducting research on the "Museum+" model and related methodologies for educational and communication activities in cultural institutions.
The project involves cultural and scientific institutions from Italy, Spain, Germany, and Poland. The project's intended outcomes include the development of new, specialized professional roles and methods for working with digital technologies. Sharing the acquired knowledge will be facilitated by the MusEdu+ technology system – an online platform and training program for postgraduate studies in culture, as well as a publication presenting the accumulated knowledge. More information about the MusEdu+ project can be found here.
The conference "New Technologies = New Competencies? Prospects for the Development of Personnel in the Cultural Sector" at the National Museum in Krakow features a meeting with representatives of partner institutions and presentations by invited experts who use digital tools in culture.
Presentations in Polish and English, translation available.
Participation in the event is free, but reservations are required for the workshop.
Main Building, al. 3 Maja, 1 Krakow, AV Room
10:00 | Opening and welcome | Tomasz Ostrowski, Deputy Director of the National Museum in Krakow for Strategy and Communication,
10:10 | [EN] The MUSEDU+ Project: Innovative Professional Skills for Advanced Museum Communication and Education |Antonio Morra Greco Foundation
10:30 | Open Heritage: cooperation between cultural institutions and Wikimedia Polska | Agata Stadnicka, Wikiresident at the National Museum in Krakow
11:10 | Artificial intelligence in culture - how to chart a course in the ocean of possibilities and controversies | David Sypniewski, SWPS Open Artificial Intelligence Lab
12:20 - 13:00 - coffee break
13:00 - 15:30 - [PL/EN] workshop: Digital Competencies in Museums: Who Does What, and Who Should? | Edyta Gawlak, Jan Strycharz,Social Innovation Workshop Foundation
Open Heritage: Collaboration of Cultural Institutions with Wikimedia Polska | Agata Stadnicka
The expert will provide a general overview of current models of collaboration between cultural institutions and Wikimedia Polska, emphasizing the concept, assumptions, and benefits of implementing joint projects. She will then present one possible form of collaboration, using the example of her work with the National Museum in Krakow. The presentation will also encourage institutions to take initiative and outline the practical aspects of the collaboration process with Wikimedia Polska.
Artificial Intelligence in Culture - How to Chart a Course in an Ocean of Opportunities and Controversies | David Sypniewski
This presentation will provide a comprehensive guide to the artificial intelligence ecosystem, understood not as a single technology but as a broad range of tools transforming the face of contemporary cultural institutions. The talk demystifies the concept of artificial intelligence and outlines specific implementation paths: from improving staff digital competencies, through the safe operation of local models, to designing proprietary services based on algorithms. A key element of the meeting will be an analysis of the ethical and social dimensions – we will examine narratives that build audience resistance and potential points of conflict. The goal is to equip participants with a map and compass that will allow them to consciously manage innovation in culture, balancing technological enthusiasm with social responsibility.
Cultural institutions are increasingly expected to deliver on digital platforms—educational platforms, open knowledge, external content distribution platforms, immersive interpretation, participatory projects, and narrative environments. The tools are available, but there's a lack of clarity about who within the organization should actually possess these competencies and how existing roles must expand, divide, or be redesigned to accommodate them.
This workshop session begins with a MUSEDU+ gap-fit analysis and quickly moves from diagnosis to design. Participants will map their institution against six models of digital innovation in museums, try one of them in a short hands-on exercise, and emerge with a sketch of the role profile their museum truly needs. This workshop is aimed at museum professionals working at the intersection of education, curation, communication, and digital operations—as well as anyone responsible for building teams capable of fulfilling a museum's digital mission.
You will take away from the workshop:
Antonio Morra Greco Foundation (Italy) – the organization running the Musedu+ project. Its goals are to support and develop culture, showcasing artists through events, exhibitions, and artistic residencies. The Foundation is headquartered in the Palazzo Caracciolo di Avellino, a 16th-century building in the heart of Naples' historic center.
Edyta Gawlak is a psychologist, certified Design Thinking trainer, and customer experience researcher. She has also worked for years as a project coordinator. She collaborates with companies and public institutions, supporting clients in better understanding their audience's needs and expectations. She is also an academic lecturer and has completed assignments for organizations such as Darco, Iceo Lab, the American Embassy, and the Jewish Culture Festival.
Agata Stadnicka – a graduate in art history. Since 2024, she has served as Wikipedian-in-residence at the National Museum in Krakow, currently at the Princes Czartoryski Library branch. She shares and develops knowledge about the collections of cultural institutions through Wikimedia projects, including Wikipedia, Wikimedia Commons, and Wikidata.
Jan Strycharz is a facilitator, trainer, and researcher with over 10 years of experience in designing workshops and creative processes. He is the co-founder of hearts&heads, a studio specializing in Design Thinking, UX research, and service design. He works with organizations, cultural institutions, and educational programs to create spaces where people truly think together. Through his education and passion, he combines design methods with group psychology and acting skills. He runs programs for young leaders, trains corporations in creativity and innovation, and in his work with participants, he prioritizes authenticity, curiosity, and tangible tools that remain long after the meeting.
David Sypniewski is a designer operating at the intersection of technology, social responsibility, and art. He is a certified anti-discrimination trainer. He worked at the creative studio Rzeczyobrazkowe, where he was responsible for designing interactive experiences and animations, as well as leading strategic workshops. Previously, he co-founded the Association of Cultural Practitioners, where he was responsible for graphics and worked as a cultural facilitator with socially excluded individuals.
He currently teaches creative coding, social robotics, and artificial intelligence in the context of art at the Faculty of Design at SWPS University. He also directs the Open Artificial Intelligence Workshop.
Event within the framework ofof the Musedu+ project, implemented with the support of the European Union Erasmus+ programme.
If you have any questions, please contact: Anna Berkowicz (MNK Education Department) | email:aberkowicz@mnk.pl
Erasmus+ | Finansowane przez Unię Europejską. Wyrażone poglądy i opinie są poglądami i opiniami wyłącznie autora (autorów) i niekoniecznie odzwierciedlają poglądy Unii Europejskiej ani Agencji Narodowej. Ani Unia Europejska, ani instytucja przyznająca dofinansowanie nie ponoszą za nie odpowiedzialności. | Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or National Agency. Neither the European Union nor the granting authority can be held responsible for them. | Kwota ryczałtowa projektu: 250 000,00 € | Czas trwania: 2025-2028
The conference "New Technologies = New Competencies? Prospects for the Development of Personnel in the Cultural Sector" at the National Museum in Krakow features a meeting with representatives of partner institutions and presentations by invited experts who use digital tools in culture.
Presentations in Polish and English, translation available.
Participation in the event is free, but reservations are required for the workshop.
CONFERENCE PROGRAM
12/05/2026 | 10:00-15:30 | National Museum in Krakow,Main Building, al. 3 Maja, 1 Krakow, AV Room
10:00 | Opening and welcome | Tomasz Ostrowski, Deputy Director of the National Museum in Krakow for Strategy and Communication,
10:10 | [EN] The MUSEDU+ Project: Innovative Professional Skills for Advanced Museum Communication and Education |Antonio Morra Greco Foundation
10:30 | Open Heritage: cooperation between cultural institutions and Wikimedia Polska | Agata Stadnicka, Wikiresident at the National Museum in Krakow
11:10 | Artificial intelligence in culture - how to chart a course in the ocean of possibilities and controversies | David Sypniewski, SWPS Open Artificial Intelligence Lab
12:20 - 13:00 - coffee break
13:00 - 15:30 - [PL/EN] workshop: Digital Competencies in Museums: Who Does What, and Who Should? | Edyta Gawlak, Jan Strycharz,Social Innovation Workshop Foundation
About the speeches
Open Heritage: Collaboration of Cultural Institutions with Wikimedia Polska | Agata Stadnicka
The expert will provide a general overview of current models of collaboration between cultural institutions and Wikimedia Polska, emphasizing the concept, assumptions, and benefits of implementing joint projects. She will then present one possible form of collaboration, using the example of her work with the National Museum in Krakow. The presentation will also encourage institutions to take initiative and outline the practical aspects of the collaboration process with Wikimedia Polska.
Artificial Intelligence in Culture - How to Chart a Course in an Ocean of Opportunities and Controversies | David Sypniewski
This presentation will provide a comprehensive guide to the artificial intelligence ecosystem, understood not as a single technology but as a broad range of tools transforming the face of contemporary cultural institutions. The talk demystifies the concept of artificial intelligence and outlines specific implementation paths: from improving staff digital competencies, through the safe operation of local models, to designing proprietary services based on algorithms. A key element of the meeting will be an analysis of the ethical and social dimensions – we will examine narratives that build audience resistance and potential points of conflict. The goal is to equip participants with a map and compass that will allow them to consciously manage innovation in culture, balancing technological enthusiasm with social responsibility.
About the workshop
Cultural institutions are increasingly expected to deliver on digital platforms—educational platforms, open knowledge, external content distribution platforms, immersive interpretation, participatory projects, and narrative environments. The tools are available, but there's a lack of clarity about who within the organization should actually possess these competencies and how existing roles must expand, divide, or be redesigned to accommodate them.
This workshop session begins with a MUSEDU+ gap-fit analysis and quickly moves from diagnosis to design. Participants will map their institution against six models of digital innovation in museums, try one of them in a short hands-on exercise, and emerge with a sketch of the role profile their museum truly needs. This workshop is aimed at museum professionals working at the intersection of education, curation, communication, and digital operations—as well as anyone responsible for building teams capable of fulfilling a museum's digital mission.
You will take away from the workshop:
- a clear picture of where your institution stands on six patterns of digital innovation
- direct experience of one of the competency gaps—not just its description
- a draft role profile that you can take with you to the organization
Speakers
Antonio Morra Greco Foundation (Italy) – the organization running the Musedu+ project. Its goals are to support and develop culture, showcasing artists through events, exhibitions, and artistic residencies. The Foundation is headquartered in the Palazzo Caracciolo di Avellino, a 16th-century building in the heart of Naples' historic center.
Edyta Gawlak is a psychologist, certified Design Thinking trainer, and customer experience researcher. She has also worked for years as a project coordinator. She collaborates with companies and public institutions, supporting clients in better understanding their audience's needs and expectations. She is also an academic lecturer and has completed assignments for organizations such as Darco, Iceo Lab, the American Embassy, and the Jewish Culture Festival.
Agata Stadnicka – a graduate in art history. Since 2024, she has served as Wikipedian-in-residence at the National Museum in Krakow, currently at the Princes Czartoryski Library branch. She shares and develops knowledge about the collections of cultural institutions through Wikimedia projects, including Wikipedia, Wikimedia Commons, and Wikidata.
Jan Strycharz is a facilitator, trainer, and researcher with over 10 years of experience in designing workshops and creative processes. He is the co-founder of hearts&heads, a studio specializing in Design Thinking, UX research, and service design. He works with organizations, cultural institutions, and educational programs to create spaces where people truly think together. Through his education and passion, he combines design methods with group psychology and acting skills. He runs programs for young leaders, trains corporations in creativity and innovation, and in his work with participants, he prioritizes authenticity, curiosity, and tangible tools that remain long after the meeting.
David Sypniewski is a designer operating at the intersection of technology, social responsibility, and art. He is a certified anti-discrimination trainer. He worked at the creative studio Rzeczyobrazkowe, where he was responsible for designing interactive experiences and animations, as well as leading strategic workshops. Previously, he co-founded the Association of Cultural Practitioners, where he was responsible for graphics and worked as a cultural facilitator with socially excluded individuals.
He currently teaches creative coding, social robotics, and artificial intelligence in the context of art at the Faculty of Design at SWPS University. He also directs the Open Artificial Intelligence Workshop.
Event within the framework ofof the Musedu+ project, implemented with the support of the European Union Erasmus+ programme.
If you have any questions, please contact: Anna Berkowicz (MNK Education Department) | email:aberkowicz@mnk.pl
Erasmus+ | Finansowane przez Unię Europejską. Wyrażone poglądy i opinie są poglądami i opiniami wyłącznie autora (autorów) i niekoniecznie odzwierciedlają poglądy Unii Europejskiej ani Agencji Narodowej. Ani Unia Europejska, ani instytucja przyznająca dofinansowanie nie ponoszą za nie odpowiedzialności. | Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or National Agency. Neither the European Union nor the granting authority can be held responsible for them. | Kwota ryczałtowa projektu: 250 000,00 € | Czas trwania: 2025-2028